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Your next job: Head of digital strategy
FORTUNE -- Why it's hot: Simply having a Facebook and Google (GOOG) ad plan is not enough. Now the digital strategy leader must find, manage, and champion what's new -- before everyone else does. What...
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A marketing exec's digital survival plan
A recent survey of chief marketing officers shows that many feel unprepared to handle today's social media-infested waters. There's hope, though. By Alex Konrad
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